How a Midwest ITAD added 9 decommissioning contracts in one quarter — and sold us the recovered inventory

The challenge

A Midwest ITAD with R2v3 certification and an experienced sales team had a problem common to the whole category: not enough equipment coming through the door. Their reps could close, their facility could process far more volume — but decommissioning contracts arrived through referral and repeat business alone.

What we did

We built and ran paid search pointed at the highest-value intake demand in their footprint: data center decommissioning and equipment removal. Calls routed live to their reps during business hours. No agency retainer, no lead forms: they funded a call budget and paid per qualified inbound call, with every call tracked on a shared delivery sheet from delivered to connected to qualified to closed.

Because we’re also a volume equipment buyer, we took first offer on the equipment recovered from the jobs we originated — and they stayed free to sell elsewhere any time we passed.

The result

In one quarter, 188 qualified calls produced 9 signed decommissioning contracts, and we purchased $140K of recovered inventory at fair market. Every customer we sent them is theirs to keep — we earn nothing on repeat orders.

The numbers behind it

The economics of this engagement, start to finish. Run the same math on your own budget, close rate and project values in the.

Monthly call budget	$7,700
Price per qualified call	$100
Campaign length	3 months
Close rate (calls → contracts)	5% — fewer, larger, longer-cycle deals
Avg recovered inventory we buy, per contract	~$14,800
Delivered	188 qualified calls · ~9 contracts · ~$140K bought back