How we drove 412 qualified disposal calls and bought back $86K in recovered inventory for a Northeast e-waste recycler

The challenge

A two-facility e-waste recycler in the Northeast had a capable sales floor and steady referral business — but intake was the ceiling. Referrals arrived on their own schedule, the trucks sat idle between jobs, and past experiments with agencies had meant retainers, lead forms, and reports full of clicks instead of jobs.

What we did

We built and ran paid search pointed at disposal-intent demand in their service area — searches like IT asset disposal, e-waste pickup, and office clear-out — and routed every call live to their existing reps. No agency retainer, no lead forms: they funded a call budget and paid per qualified inbound call, with every call tracked on a shared delivery sheet from delivered to connected to qualified to closed.

Because we’re also a volume equipment buyer, we took first offer on the inventory recovered from the jobs we originated — and they stayed free to sell elsewhere any time we passed.

The result

Over 90 days, 412 qualified disposal calls reached their sales floor, their team closed the pickups, and we purchased $86K of recovered inventory at fair market. Every customer we sent them is theirs to keep — we earn nothing on repeat orders.

The numbers behind it

The economics of this engagement, start to finish. Run the same math on your own budget, close rate and project values in the.

Monthly call budget	$16,800
Price per qualified call	$100
Campaign length	3 months
Close rate (calls → jobs)	10% — our conservative default
Avg recovered inventory we buy, per job	~$2,100
Delivered	412 qualified calls · ~41 jobs · ~$86K bought back