How store closures became a recycler’s most predictable revenue line: 39 multi-site jobs in six months

The challenge

Retail chains close stores constantly — and every closure strips out POS terminals, back-office equipment, and network gear on a hard deadline. The recycler had done this work before, but only when a facilities manager happened to already have their number. The jobs were out there; they just weren’t finding them.

What we did

We ran campaigns against store closure, retail decommissioning, and multi-site equipment removal demand across their coverage region, timed to nothing in particular — because closures never stop. Calls routed live to reps during business hours. No agency retainer, no lead forms: they funded a call budget and paid per qualified inbound call, tracked from delivered to closed on a shared sheet.

Multi-site work compounds: win the chain once and the next twelve closures come without a bid. We took first offer on the recovered categories we purchase from every job we originated, and they stayed free to sell elsewhere any time we passed.

The result

Over six months, 327 qualified calls produced 39 decommissioning jobs — several of them repeat work from the same chains — and we purchased $169K of recovered inventory at fair market. The chains they won are theirs permanently; we earn nothing on the second closure or the twentieth.

The numbers behind it

The economics of this engagement, start to finish. Run the same math on your own budget, close rate and project values in the.

Monthly call budget	$6,000
Price per qualified call	$100
Campaign length	6 months
Close rate (calls → jobs)	12% — repeat multi-site work
Avg recovered inventory we buy, per job	~$4,300
Delivered	327 qualified calls · ~39 jobs · ~$169K bought back